For people born before the 90s, or those in their 30s, it was a challenge to put down the books and start consuming content faster online. And that because not everyone knew the infinite possibilities of the Internet.
And that transition happened gradually and, mainly, naturally. Before social networks , as we know them today, photologs, messaging software, webcam video calls ... All that until YouTube .
You will be thinking: But what does that have to Clipping Path Service do with anything? And he answered: EVERYTHING. I'll explain. What happens is that after the popularization of YouTube and social networks like Facebook , Instagram and Twitter and the creation of more functional smartphones, Digital Marketing has gained strength . Especially through videos uploaded on those social networks.
So that you know the dimension of the information and its scope, Facebook has around 1.13 billion active users daily. (Statista, 2016) and of those, 76% use their feed to find relevant content (HubSpot, 2016).
Instagram has around 500 million active monthly users . (Statista, 2016) and according to data from the social network itself, more than 95 million photos and videos are shared every day by its users.
If you're still not convinced about how important it is to include video and social media in your Digital Marketing strategy: 90% of all marketers indicated that their social media efforts will generate more exposure for their business . (Social Media Examiner, 2015)